What we promise families
Croft is preparing a 50-home pilot. These are the rules we work by now, and after it goes on sale.
What we promise
No pressure, no deadlines
Decisions about a parent deserve time. We build that time in.
- Take all the time you need to decide
- No artificial urgency or "limited time" offers
- We never cold call. You contact us when you are ready
- A written estimate you can share with family
- No pressure for same-day decisions
- Joining the waitlist does not commit you to anything.
The estimate comes first
You see an estimated price for their home at the end of the needs assessment, before anything else.
- Complete cost breakdown before any commitment
- One-off cost for the hub and sensors, then a monthly subscription. Nothing hidden.
- Realistic about what our technology can and cannot do
- Plain English, no confusing technical jargon
- We will tell you if a simpler solution would work better
Built with the people who use it
The first 50 homes in our pilot help shape Croft before it goes on sale.
- A sensor in every main room, planned for their home
- Your loved one's comfort and preferences matter
- If something is not right, tell us. Your message reaches Emma and Mark.
What we never do
We believe in earning your trust through actions, not pressure tactics.
- Cold call or knock on doors
- Use fear or guilt to pressure sales
- Hide costs or add surprise fees
- Rush you into decisions
- Oversell features you do not need
- Go quiet once you have joined the waitlist
These are not marketing lines. They are the rules we run the company by.
Emma
Product and Business
Mark
Technical & Platform
How to reach us
We stand behind every promise. If something is not right, we want to know about it.
See what Croft would cost for their home
Answer a few questions about their home. You get an estimated price and a place on the waitlist for our 50-home pilot.
Takes a few minutes. No obligation, no sales calls.