Notices a fall
Radar in the corner of each main room.
- Tells standing, sitting and lying on the floor apart
- No camera and nothing to wear
- Works in the dark
No one should lie on the floor for hours.
Croft's radar sensor notices a fall with nothing to wear or press, and alerts the family, friends or neighbours you choose.
“We’re fine, love. Stop fussing.”
Mum laughs it off, but she’s slower on the stairs than she was.
If she fell while I’m at work, how long before anyone knew?
1 in 3
people aged 65 and over fall at least once a year, and 1 in 2 aged 80 and over
They want to keep their independence. You want to know they’re safe.
Croft looks out for the moment that matters most: a fall. Nothing to wear, nothing to press, and the people they trust are told.
82%
of falls in a UK study of people over 90 happened when they were alone
A fall sensor in each room, and the people they trust
Croft starts with one job: noticing a fall and telling the right people.
Tells the right people
Alerts go to their circle on the Croft app.
- The people nearest are told first
- If no one answers, it passes to the next person
- Once someone acknowledges, everyone knows help is coming
Ready when it arrives
Everything is set up for their home before it ships.
- Every sensor arrives paired to the hub
- Stick it in a corner and plug in one USB cable
- The hub has mobile data, so it works without broadband
Where Croft starts, and where it’s going
Fall sensors and a hub come first. Step through the home to see what joins them later.
If they fall
If they can't get up, their circle is told.
A small radar sensor sits in the corner of each main room: living room, bedroom, bathroom and kitchen. It tells standing, sitting and lying on the floor apart, with no camera and nothing to wear or press, and it works in the dark. If someone stays on the floor, the people in their circle are alerted, nearest first.
The Croft hub
Connected, even when the broadband drops.
The hub sits beside the broadband router and has mobile data built in, so it keeps working if the broadband drops, or without broadband at all. Everything arrives paired and ready, so there is nothing to set up.
Staying in touch
Coming laterCalls with their circle, and no one else.
A tablet that turns on straight into Croft, for text and video calls with the people in their circle. Only their circle can get through, so strangers and scam callers cannot.
Heart and breathing
Coming laterMore from the same sensor.
The fall sensor's radar can also measure heart and breathing rate. We plan to add these as wellbeing signals, not medical readings.
If the alarm sounds
Coming laterSmoke and carbon monoxide alerts to their circle.
A connected smoke and carbon monoxide alarm that sounds in the home and alerts the people in their circle, even if no one hears it.
Doors at night
Coming laterA door opening at 3am, noticed.
A slim sensor on the front and back doors. If a door opens in the middle of the night, their circle can be told.
The morning kettle
Coming laterA sign the day has started.
A smart plug on the kettle learns roughly when the day usually starts. Croft looks at the pattern over days, so a single lie-in is never an alarm.
Appliances left on
Coming laterSwitched off from your phone.
A smart plug between an appliance and the socket, so a heater or iron left on can be switched off remotely.
Where Croft starts
Fall sensors and a hub come first. Step through the home to see them, then what comes next.
Where Croft is going
Every future device joins the same hub, so the home can grow with them. Fall sensors and the hub are first.
Find the Right SetupHow your Croft setup comes together
You
Tell us about their home
Answer a few questions about the rooms and who could help. You get an estimated price straight away.
Start the needs assessmentWe handle all of this
We check every answer
A member of the Croft team reads each assessment and gets in touch if anything needs a closer look.
Planned room by room
We work out which rooms need a sensor, so every main room is covered.
Paired before it leaves us
Every sensor and the hub are set up for their home and tested before they ship.
You
Stick, plug in, done
Stick each sensor in a corner at chest height and plug in one USB cable. The hub goes beside the router. Then add the people in their circle on the Croft app.
Questions we get asked the most
No. Croft's fall sensors use radar, not cameras. They cannot capture images or sound. There is nothing to wear, and nothing records what happens in the home.
An alert goes to the people nearest first. If no one answers, it passes to the next person until someone acknowledges it. Croft does not have a call centre and does not call the emergency services itself, so it works best with at least two people who live nearby.
Every home is different, so the cost depends on how many rooms need a sensor. There is a one-off cost for the hub and sensors, then a monthly subscription for connectivity, alerts, support and updates. The needs assessment gives you an estimate for their home.
No. The hub sits beside the broadband router and has mobile data built in, so it keeps working if the broadband drops, or without broadband at all.
No system can promise that, and we will not claim it. We are testing the sensor in controlled trials and in pilot homes, and we will publish what we find.
Croft is not on sale yet. We are preparing a pilot in 50 homes; the needs assessment adds you to the waitlist. We contact you before anything is ordered.
Start with what matters to them: staying independent at home. Explain that there is no camera, nothing to wear, and that they choose who is in their circle. Do not install it until their concerns have been answered.
No cameras. Nothing to wear.
Alerts only go to people you choose.
Croft's fall sensors use radar, not cameras. They cannot capture images or sound. You decide who is in their circle.
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Radar, not cameras
Croft's fall sensors use radar, not cameras. They cannot capture images or sound.
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A closed circle
Alerts only reach the people you add. No call centre and no strangers.
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As little data as possible
Croft sends what it needs to alert the circle and keep the system working, and nothing to advertisers.
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Nothing to wear
No pendant to forget, charge or take off at night.
Why we’re building Croft
“When my gran fell and broke her leg, I saw how long help can take to arrive. I'm building Croft so no one is left on the floor waiting.”
Today, Emma leads Product and Business, drawing on her experience as a CQC registered manager. Mark leads Technical and Platform. Together they are building Croft to help older people stay safe and independent at home.
Emma
Product and Business
Mark
Technical & Platform
See what Croft would cost, in a few minutes
Tell us about the rooms in their home and who could help. You'll get an estimated price straight away. No account, no obligation, no sales calls.
Free needs assessment No account or obligation We never cold call