Helping families care from a distance
We started Croft because we know how hard it is to support an ageing parent when you can't always be there. Our mission is to give families simple technology that makes a real difference.
From the Founder
My Mission
My mission is to make life easier for families who worry about an ageing parent. I want to create technology that feels respectful and invisible, so parents can stay independent and their families can finally breathe a little easier.
"What if something happens and no one knows? That question haunted us. Now it doesn't have to haunt you."
Read more about why I build Croft
Our Core Values
What We Believe
Independence should never feel like surveillance
Your parent deserves to feel safe and respected in their own home, not watched. Our technology works quietly in the background, never intrusive.
Families shouldn't have to carry constant worry
The constant "are they okay?" takes a toll. We believe families deserve real reassurance without daily check-in calls or guilt.
Technology should be invisible, not complicated
No apps to learn, no devices to remember, no technical setup. The best technology is the kind you never have to think about.
Ageing at home is a right, not a luxury
Staying in your own home shouldn't require expensive monthly fees or complex systems. It should be simple, affordable, and accessible to everyone.
Small companies can do big things
When you email us, I read it. When you call, you speak to someone who knows the product. We're small by design, and that's our strength.
Privacy First
Your Privacy Matters
Your family's data stays yours. We never sell your information, and all monitoring is private and secure with bank-level encryption. You're in control of who sees what, and your parent's dignity is always protected.
Read Our Privacy Policy
The Founder
The Story Behind Croft
When my partner's gran fell and broke her leg, I went searching for technology that could help. What I found didn't make sense.
- Telecare companies charging high monthly fees for pendant alarms that elderly people refuse to wear
- Smart home systems requiring hours of technical setup
- Cameras and microphones that felt invasive, not caring
- No transparent pricing, just sales calls and hidden fees
The industry was solving the wrong problem. Families don't need medical-grade monitoring. They just want to know mum is okay.
That gap between what's being sold and what's actually needed is where Croft was born.
Why Choose Croft
What Makes Us Different
Purpose-Built for Elderly Care
Unlike generic smart home systems, every Croft pack is specifically designed for elderly safety, independence, and dignity.
No Monthly Fees
Buy once, use forever. No subscriptions, no recurring charges, no locking you into expensive contracts.
Simple Setup
Pre-configured smart home packs that work out of the box. Your parent does nothing technical.
30-Day Money-Back Guarantee
Try any pack risk-free for a full month. If it's not right for your family, return it for a complete refund, no questions asked.
Ready to Learn More?
Book a free consultation to discuss your family's needs and find the right solution.